2-17-24 hyakuninchou shinjuku-ku Tokyo169-0073 JAPANTEL+81-3-5925-1902 LTTTA①②③J-POP Music“Cool Japan” StrategyTThe guide to study in Japan is a website for the people who are interested in study in Japan. In our site, We place all universities, junior colleges, vocational schools in Japan, also, the visitors can request school catalogs for free (the postage to the overseas address is free of charge, too). Our site offers eight languages such as “English”, “Korean”, “Taiwanese”(Simplified characters), “Mandarin”(Traditional), “Russian” “Mongolian”, “Vietnamese” and “Japanese” to support visitors.●② On the next, please fill out your name and address in the form, after you finish fill it in, please click “confi rm”.●③ Those catalogs that you have requested will be sent directly to the address you registered.＊ Please note that it may take some time to receive catalogs.Instructions for a catalog request●① When you find schools that you are interested in, let's request school catalogs.Wednesday, August 25, 2021For foreigners, there are a lot of attractive points in Japan: animation, manga, game, fashion, cuisine, traditional culture, design, robot-technology, environmental-technology. The Japanese government is trying to deeply explore what is attractive in Japan and trying to promote them to the world. By doing that, the government aims to gain fans and supporters of Japan through raising “sympathy” with such kinds of attractive points. This strategy is known as “Cool Japan” strategy. This article introduces some of the examples of “Cool Japan.” Also, we explain how foreigners think of “Cool Japan” strategy by showing some reports.You can find the school of your choice on your search criteria from our home page. Some schools can request a school catalog. Please use us, and feel free to get a free school catalogs at your overseas address. If you are looking for schools that can request a catalog, please click “Schools can Request” in the site or “Pickup”.The Shinro Shimbun Hawaii Edition(International Business Department)10What is guide to study in Japan?here is a category of culture that foreigners find “cool”; such as animation, game, TV drama, movie, J-POP music, manga, cuisine, tea ceremony, fashion, etc. Such kinds of culture are so-called “Cool Japan.” The Japanese government plans to organize international exhibitions and tries to actively promote such kind of culture, and the name of “Cool Japan. ”et's read the report of the research project “how foreigners consider Cool Japan,” conducted by the Japanese Cabinet Office from 2017 to 2018. This research project is to define the essence of “Cool Japan” from the foreigners' point of view. The target of this research project is those who like Japan and those who are interested in Japan from 3 continental areas: Europe, Asia, and North America. The report says there are 420 valid responses.he first question is “What makes you interested in Japan?” Please note this question is a multiple-choice (up to 3 answers) question and the result includes all answers. Among participants from Europe, 75.0% of them answered “Anime, manga, and game.” 27.0% answered “J-POP music,” and 24.0% answered “Japanese cuisine.” Among participants from North America, 27.8% answered “Japanese cuisine,” 23.2% answered “Anime, manga, and game” and “Sightseeing.” The result shows 56.6% of participants from Asia answered “Anime, manga, and game,” 28.3% of them answered “J-POP music,” and 25.0% of them answered “Sightseeing.” Significantly, most of the participants from all 3 continental areas answered “Anime, manga, and game.”he second question is “What is the most characteristic point of Japanese?” This question is also a multiple-choice question up to 5 answers. 61.0% of European participants answered “Politeness.” 40.0% of them answered “Trustfulness” and “KAWAII culture (anime character and fashion).” As of North American participants, 49.1% answered “Politeness,” 44.4% “Attitude towards seeking perfection,” and 37.0% “Trustfulness.” In terms of Asian participants, 53.8% answered “Politeness,” 50.9% “Trustfulness,” and 47.6% “KAWAII culture.” It can be said “Politeness” and “Trustfulness” are foreigners' common images of characteristics of Japanese people. This image may come from the reliability of “made in Japan” products such as car, appliance, and so on.he recent game industry in Japan has been rejuvenated. In 2020, the domestic sales of video game consoles amounted to 367 billion yen. Video game console and game software have their overwhelming popularity among foreign countries; for example, s YouTube and SNS spreads, J-POP music has been increasing its presence in the foreign countries' music trends. Recently “Kyary Pamyu Pamyu” has been attracting widespread popularity as the symbol of J-POP culture. Her uniqueness: eccentric but pop fashion style and music got abi and Sabi are Japanese unique aesthetics. These aesthetics originally come from Sado, Japanese traditional tea ceremony style. From the latter half of the 15th century to the latter half of the 16th century, Japanese tea master Sen no Rikyu adopted “Wabi-cha,” a derivative Sado style. “Nintendo Switch,” “Super Mario” series produced by Nintendo, “PlayStation 5” launched by Sony Interactive Entertainment, “Monster Hunter” series produced by Capcom. Recently, as the technology improves, game-related services have been developing. For example, VR, accepted by fans in European countries. In addition to that, Japanese idols are another case that shows success in the foreign music market. For example, in Indonesia “JKT48” had its debut in 2011 as the first sister unit of the Japanese famous idol group “AKB48.” JKT48 has its popularity with In Japan “Wabi” means “imperfection, plainness, loneliness, and quietness.” Also, it connotes “to accept imperfection, to understand plainness and silence are beautiful.” “Sabi” has the original meaning of “degradation coming with age.” But it refers to “to find an AR, smartphone application games, e-Sports, live streaming, etc. As the expansion of these the same business scheme of AKB48. This shows the style of Japanese idol group's object beautiful by accepting aging and impermanence of the object.” The sense of “Wabi-markets, the needs of those who can keep up with the new technology are growing.business scheme can be exported to other country and success.sabi” and the aesthetics have been affecting other fields of arts even until now.How to search schoolsLicense Academy Co.,Ltd.Special featureTo spread Japanese culture worldwideGameTraditional CultureW
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