J-POP Music“Cool Japan” StrategyTLTTTA＊For other language's service, feel free to ask.No.12, 2022［ Summer Special Issue ］Need translator/interpreter? License Academy Group will help you!TEL＋81-3-5925-1902FAX＋81-3-5962-5975Translating/Interpreting Service Team（License Academy Co., Ltd International Department）InquiryFor foreigners, there are a lot of attractive points in Japan: animation, manga, game, fashion, cuisine, traditional culture, design, robot-technology, environmental-technology. The Japanese government is trying to deeply explore what is attractive in Japan and trying to promote them to the world. By doing that, the government aims to gain fans and supporters of Japan through raising “sympathy” with such kinds of attractive points. This strategy is known as “Cool Japan” strategy. This article introduces some of the examples of “Cool Japan.” Also, we explain how foreigners think of “Cool Japan” strategy by showing some reports.We want to connect, cooperate and share emotions We want to create a bigger stage for people to shine.Available Language (example)Japanese, Korean, simplified Chinese, traditional Chinese, Mongolian, Vietnamese, Indonesian, Tagalog, Malay, Burmese, American English, British English, Italy, German, Swedish, Spanish, French, Russian, Portuguese Available Online Translating/Interpreting Service (example)Blog、Tik Tok、Facebook、Instagram、YouTube ChannelFor more detail, send inquiry to the contact info on right side.with people who will build our future.“Global Education Trading Company”We aim to become aand start a new challenge.Taipei Office, TaiwanSeoul Office, South KoreaUlaanbaatar Office, MongoliaKhabarovsk Office, RussiaThe Shinro Shimbun Hawaii EditionKuala Lumpur Office, MalaysiaHanoi Office, VietnamJakarta Office, IndonesiaHawaii Office, USA10Career Information Research Center License Academy2-17-24 Hyakunincho, Shinjuku-ku, Tokyo 169-0073TEL+81-3-5925-1902 (International Business Department)here is a category of culture that foreigners find “cool”; such as animation, game, TV drama, movie, J-POP music, manga, cuisine, tea ceremony, fashion, etc. Such kinds of culture are so-called “Cool Japan.” The Japanese government plans to organize international exhibitions and tries to actively promote such kind of culture, and the name of “Cool Japan. ”et's read the report of the research project “how foreigners consider Cool Japan,”conducted by the Japanese Cabinet Office from 2017 to 2018. This research project is to define the essence of “Cool Japan” from the foreigners' point of view. The target of this research project is those who like Japan and those who are interested in Japan from 3 continental areas: Europe, Asia, and North America. The report says there are 420 valid responses.he first question is “What makes you interested in Japan?” Please note this question is a multiple-choice (up to 3 answers) question and the result includes all answers. Among participants from Europe, 75.0% of them answered “Anime, manga, and game.” 27.0% answered “J-POP music,” and 24.0% answered “Japanese cuisine.” Among participants from North America, 27.8% answered “Japanese cuisine,” 23.2% answered “Anime, manga, and game” and “Sightseeing.” The result shows 56.6% of participants from Asia answered “Anime, manga, and game,” 28.3% of them answered “J-POP music,” and 25.0% of them answered “Sightseeing.” Significantly, most of the participants from all 3 continental areas answered “Anime, manga, and game.”he second question is “What is the most characteristic point of Japanese?” This question is also a multiple-choice question up to 5 answers. 61.0% of European participants answered “Politeness.” 40.0% of them answered “Trustfulness” and “KAWAII culture (anime character and fashion).” As of North American participants, 49.1% answered “Politeness,” 44.4% “Attitude towards seeking perfection,” and 37.0% “Trustfulness.” In terms of Asian participants, 53.8% answered “Politeness,” 50.9% “Trustfulness,” and 47.6% “KAWAII culture.” It can be said “Politeness” and “Trustfulness” are foreigners' common images of characteristics of Japanese people. This image may come from hospitality towards guests or the reliability of “made in Japan” products such as car, appliance, and so on.he recent game industry in Japan has been rejuvenated. In 2021, the domestic sales of video game consoles amounted to 361 billion yen. Video game console and game software have their overwhelming popularity among foreign countries; for example, s YouTube and SNS spreads, J-POP music has been increasing its presence in the foreign countries' music trends. The first place of the “Most Played Japanese Songs Overseas in 2021ˮ announced by the audio streaming service Spotify abi and Sabi are Japanese unique aesthetics. These aesthetics originally come from Sado, Japanese traditional tea ceremony style. From the latter half of the 15th century to the latter half of the 16th century, Japanese tea master Sen no Rikyu adopted “Wabi-cha,” a derivative Sado style. We'll cover dubbing, captioning, and simultaneous interpreting on online service.“Nintendo Switch,” “Super Mario” series produced by Nintendo, “PlayStation 5” launched by Sony Interactive Entertainment, “Monster Hunter” series produced by Capcom. Recently, as the technology improves, game-related services have been developing. For example, VR, was awarded to Eve's “Kaikai Kitan,ˮ the opening theme song of the animation “Jujutsu Kaisen.ˮ The second place went to LiSA's “Gurenge,ˮ the opening theme song of the animation “Kimetsu no Yaiba（Demon Slayer）.ˮ Traditional CultureWIn Japan “Wabi” means “imperfection, plainness, loneliness, and quietness.” Also, it connotes “to accept imperfection, to understand plainness and silence are beautiful.” “Sabi” has the original meaning of “degradation coming with age.” But it refers to “to fi nd an AR, smartphone application games, e-Sports, live streaming, etc. As the expansion of these And YOASOBI's “Yoru ni Kakeru” won the third place. Anime-related object beautiful by accepting aging and impermanence of the object.” The sense of “Wabi-markets, the needs of those who can keep up with the new technology are growing.songs ranked high on the list, and Anime songs are attracting global attention.sabi” and the aesthetics have been affecting other fields of arts even until now.Special featureTo spread Japanese culture worldwideGame
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